Your Black Friday campaign, built in 3 business days.

We build the deals page inside your Shopify theme, then write, design and set up five Klaviyo emails for Black Friday and Cyber Monday. Christmas gift campaigns too. For Shopify stores selling in English, mostly in the US.

Book by Thursday, November 12 to be ready for Black Friday on November 27. The concept preview is free, and you pay only after you've seen it and accepted a proposal.

The 2026 holiday season, one brick per day. Each row is a week, Monday to Sunday.
  • Today, Monday, October 26
  • Nov 12: last day to book for Black Friday (founding rate until Nov 9)
  • Nov 27 to 30: Black Friday weekend through Cyber Monday
  • Dec 7: last day to book the gift campaign. Dec 25: Christmas

Black Friday is the most crowded week in your customers' inbox

Your email lands next to everyone else's

Every store your subscribers have ever bought from sends on the same four days. An email written the night before, with a subject line nobody thought twice about, is easy to scroll past.

The work starts too late

Discounts get decided the week of Thanksgiving. Emails get written between support tickets, and nobody opens them on a phone before they go out to the whole list.

The deals page doesn't match the email

The email says 25% off sitewide. The page it links to still shows last month's banner, and the code in the email was never created in Shopify. Someone who clicks through expects to find the offer they were promised.

What's in your store and Klaviyo three business days later

The three days start when onboarding is complete: your answers, store access and approved discounts. Nothing is published or sent until you approve it in writing.

BFCM Revenue Sprint deliverables
What you getWhere it livesState on delivery
Black Friday / Cyber Monday deals page with up to 12 of your productsYour Shopify theme, on a duplicate theme or unpublished pageReady to publish. You publish it, or we do with your written OK
5 campaign emailsKlaviyo templates and campaignsDrafts, scheduled only after your written approval
Segments: engaged 30/60/90 days, past buyers and VIP, never purchasedKlaviyoBuilt, with unengaged profiles suppressed
Holiday follow-up automation (abandoned checkout or browse)Klaviyo flowsDraft
QA report and campaign calendarSent to you with the draftsLinks, prices, codes, mobile and desktop rendering checked
Results reportFrom your Shopify and Klaviyo data7 days after Cyber Monday

What's included

Each package has a fixed scope. This is all of it, along with what we need from you and what we don't do.

BFCM Revenue Sprint

  • Black Friday / Cyber Monday deals page built inside your Shopify theme, on a duplicate theme or unpublished page until you approve
  • Selection and merchandising of up to 12 promoted products, using only prices and stock from your store
  • 5 campaign emails designed and written for Klaviyo: early access, Black Friday launch, last day of Black Friday, Cyber Monday, final hours
  • Basic segmentation: engaged subscribers (30/60/90 days), past buyers and VIP, never purchased, with unengaged profiles suppressed
  • 1 holiday follow-up automation in Klaviyo (a holiday variant of abandoned checkout or browse follow-up), built as a draft
  • Send schedule in your store's time zone, set up only after your written approval
  • Technical and visual QA: links, prices, discount codes, mobile and desktop rendering, unsubscribe and sender details
  • 1 round of revisions
  • Results report 7 days after Cyber Monday, using your Shopify and Klaviyo data

Holiday Gift Campaign

  • Gift guide page inside your Shopify theme, organized by price band and by recipient
  • 4 campaign emails: gift guide, shipping-deadline reminder, last shipping day, last-minute and gift card
  • Shipping cut-off messaging in the announcement bar and email copy, based only on the cut-off dates you confirm
  • Send schedule set up after your written approval
  • Technical and visual QA
  • 1 round of revisions

What we need from you

  • A Shopify store on any plan, with collaborator access limited to Themes, Online Store pages and Products (view). We don’t ask for Discounts: you create the codes you approved and share them with us for QA
  • A Klaviyo account and a user invite with the Manager role. It can technically see billing and API keys, and we commit in writing never to touch them
  • Discounts, dates and shipping cut-offs approved by you in writing. We never invent them.
  • Your logo, brand colors and fonts, or permission to take them from your live store
  • Someone who can approve copy within 24 hours

Not included

  • Paid ads management
  • SMS campaigns (available as a quoted add-on)
  • New theme builds, custom apps or checkout changes
  • Product photography or video production
  • Email platforms other than Klaviyo (Shopify Email and others: ask us, case by case)
  • Deliverability remediation, such as domain authentication issues or blocklists

How it works

Four steps, all by email. You don't need to book a call, though you can ask for one.

  1. Free concept preview

    Send us your store's URL. We build a first look at your campaign with your real products and branding, and email you a private link. It's free and you're under no obligation.

  2. Proposal and payment

    If you want to go ahead, we send a proposal with the package, the dates and a payment link. Single packages are paid upfront to reserve the slot. The Holiday Bundle is 50% upfront and 50% on December 1.

  3. 15-minute onboarding form and access

    You tell us which products to feature, the discounts you've approved, your dates and your sender details. Then you accept our Shopify collaborator request and invite us to Klaviyo as a Manager.

  4. We build, check, you approve

    Three business days later you get the page, the emails and a QA report. You get one round of revisions, and nothing is published or scheduled until you approve it in writing.

The 2026 dates

Booking dates are firm. After them, there isn't enough time to build, revise and approve before the first send.

  1. Last day for the founding rate on the BFCM Revenue Sprint and the Holiday Bundle
  2. Last day to book the BFCM Revenue Sprint or the Holiday Bundle
  3. Thanksgiving
  4. Black Friday
  5. Cyber Monday
  6. Second Holiday Bundle payment (50%)
  7. Holiday Bundle clients receive their gift campaign
  8. Last day to book the Holiday Gift Campaign. BFCM results reports go out, 7 days after Cyber Monday.
  9. Christmas
  10. Combined results report for Holiday Bundle clients

An example: you book on Thursday, November 12 and finish onboarding on Friday the 13th. Your drafts arrive by Wednesday, November 18, which leaves Thursday and Friday for your revision round before early access emails go out the weekend before Thanksgiving week.

Pricing

We have 3 founding slots per package. The first 3 clients of each one who book by the founding deadline (November 9 for the BFCM Sprint and the Bundle, November 30 for the Gift Campaign) pay the founding rate, and in return we can publish a case study with your real results, anonymized or under your store's name. After that, the standard price applies.

BFCM Revenue Sprint

$490Founding rate. Standard price $850.

Deals page, 5 Klaviyo emails, segments, 1 holiday follow-up automation, QA, 1 revision round and a results report.

Delivery
3 business days from complete onboarding
Book by
Thursday, November 12
Payment
100% upfront to reserve the slot

Holiday Gift Campaign

$390Founding rate. Standard price $650.

Gift guide page by price and recipient, 4 Klaviyo emails, shipping cut-off messaging, QA and 1 revision round.

Delivery
3 business days from complete onboarding
Book by
Monday, December 7
Payment
100% upfront to reserve the slot

Holiday Bundle

$790Founding rate. Standard price $1,250.

Everything in both packages, plus a combined results report in early January. It costs $150 less than buying both at the founding rate, $250 less at standard prices.

Delivery
BFCM Sprint first, Gift Campaign delivered by December 4
Book by
Thursday, November 12
Payment
50% upfront, 50% on December 1

Prices in USD. Pay by US bank transfer (ACH) or card through a secure Payoneer payment link sent with your proposal and invoice. SMS campaigns are available as a quoted add-on. Full conditions are in the service terms.

A full campaign for a store that doesn't exist

We have no past clients to show yet, so we built a complete Black Friday campaign for a fictional store: the deals page and the emails, made the way we'd make yours. Open it, click around, read the emails.

Open the demo campaign

The demo deals page is being published. It will show here shortly.

Deals page, desktop. Open the full page

What we will never promise

Results depend on your list, your products and the offers you choose. We'll do the work well and report the numbers honestly, but we won't guarantee them.

We don't guarantee

  • Revenue, conversion rate, open rate or click rate
  • Inbox placement or deliverability
  • Results of the discounts you choose

We never

  • Invent discounts, dates or shipping cut-offs. Every offer comes from the list you approve.
  • Show prices or stock that aren't in your store
  • Publish a page or schedule a send without your written approval
  • Email anyone who hasn't agreed to receive your marketing. You confirm consent for your lists during onboarding.

Who builds it

Fernando Gonzalez Camejo and Francisco Grippo, co-founders

The Great Brick Company is new, and this is our first holiday season. That's why this page has no client logos or reviews. You can judge the work by the demo campaign and by the free preview we build from your own store.

Based in
Buenos Aires, Argentina
Hours
Monday to Friday, 9am to 6pm US Eastern. Buenos Aires is 1 to 2 hours ahead of New York.

Questions

Anything else, email us.

What access do you need, and is it safe?

In Shopify, we send a collaborator request limited to Themes, Online Store pages and Products (view). We don't ask for orders, customers, payments or Discounts: Shopify has no view-only Discounts permission, so you create the codes you approved and share them with us for QA. In Klaviyo, you invite us as a user with the Manager role. Klaviyo lets that role see billing and API keys, so our terms commit us in writing never to change your plan, billing, users or keys.

We never ask for your passwords. Pages are built on a duplicate theme or as unpublished pages, and you can remove our access at any time from your Shopify and Klaviyo settings.

Which tools do you work with?

Shopify on any plan, and Klaviyo. We build inside your existing theme. We don't build new themes or custom apps, and we don't touch checkout.

What if I don't use Klaviyo?

The packages are built for Klaviyo. If you send with Shopify Email or another platform, write to us before booking and we'll tell you whether it can work. We decide those case by case.

Can I get a refund?
  • Full refund if you cancel before we start production (onboarding complete and work started).
  • If we miss the delivery date for reasons on our side, you can ask for a full refund.
  • After drafts are delivered on time there are no refunds, and your revision round still applies.
When do I need to book, and when will it be ready?

Book the BFCM Revenue Sprint or the Holiday Bundle by Thursday, November 12, and the Holiday Gift Campaign by Monday, December 7. Delivery is 3 business days from complete onboarding, which means your answers in the form, store access and approved discounts. If any of those arrive late, the delivery date moves with them.

How many revisions do I get?

One round of revisions on the drafts, covering the page and the emails. Send all your changes together and we apply them before anything is scheduled.

How can it take only three business days?

The scope is fixed. Every Sprint has the same pages, emails, segments and checks, so no time goes into deciding what to build. The decisions only you can make (products, discounts, dates) come in through the onboarding form, and the three days start once we have them.

Who writes the copy?

We do, with AI tools for first drafts and variations. A person edits every line and checks every price, code and link against your store. Then you approve it before anything goes out.

What's in the free concept preview?

A first look at your holiday campaign, made with your real products and branding and shared at a private link. It costs nothing and you're under no obligation. If you like it, we send a proposal.

How do I pay?

By US bank transfer (ACH) or card, through a secure Payoneer payment link that comes with your proposal and invoice. Any card processing fee is shown on the payment page before you pay, and we never handle your card details. Single packages are paid in full upfront to reserve the slot. The Holiday Bundle is 50% upfront and 50% on December 1. Prices are in USD.

Get a free concept preview

Send us your store's URL. We'll build a concept from your own products and email you a private link, usually within one business day. You don't need to book a call or pay anything.

Prefer email? Write to [email protected].

We use these details only to build your preview and reply to you. See the privacy policy.